SET Team


SET’s full-time management team and support staff possess a broad range of business, administrative, and interpersonal skills to support the full lifecycle of your fan travel program – from planning, marketing, and reservations, through on-site management and financial reconciliation. In addition, each member of the management team brings a special expertise, be it program development, graphic/web design, information technology, transportation coordination or event hosting. Together, all the elements are in place to ensure fans benefit from the best-managed sports travel program found anywhere.

SET Management & Support Team

Christy Dodds Bruce



CEO/Principal - Formerly of Dodds Athletic Tours, Premiere Global Sports, and PrimeSport

Kyle McDonald

VP, Business Development

Tegan Thornberry

VP, Business Development

Todd Crowell

Project Development Manager

Jill Frost

Director of Operations

Ryan Roberts

Event Manager

Alexa Treon

Event Manager

Joanna Watson


Kelly VanDellen

Graphic Designer