Since 1972, Sports & Entertainment Travel (SET) has evolved and flourished to become a leader in the sports travel industry. Over the years, we’ve proudly helped hundreds of thousands of fans achieve their sports travel dreams, delivering unforgettable experiences at some of the world’s most iconic sporting events. Our deep expertise and passion for sports empowers us to create travel packages and custom experiences that connect fans to the games and participants they love – as well as each other – in ways they never imagined. SET is currently partnered with over 70 Division I athletic departments and alumni associations as well as several high-level tournaments and event management companies.

At SET, we partner with top-tier hotel, ground transportation, ticket, hospitality, and airline providers to ensure a seamless and unforgettable sports travel experience. From luxury accommodations and reliable transfers to premium event tickets with VIP hospitality, every detail of your trip is crafted for comfort and excitement. Let us handle the logistics while you focus on enjoying the game.

Our expertly designed, or “turnkey,” travel packages to iconic sporting events make it easy for you to experience the thrill of your favorite games without the hassle of planning. These all-inclusive packages include everything from premium event tickets and hotel accommodations to transportation and exclusive hospitality options. Whether it’s the Super Bowl, the Masters, or the Daytona 500, our expertly designed packages let you check off those once-in-a-lifetime sporting moments with ease. Just choose your event, and we’ll take care of the rest!

Introducing SET Signatures, our new custom experience department where you can design your dream sports travel experience from start to finish. With SET Signatures, guests have the freedom to fully customize every aspect of their trip to any sporting event—whether it’s securing exclusive tickets, arranging luxury accommodations, VIP hospitality, or private transportation. This personalized, made-to-order service ensures that every detail of your sports adventure is tailored to your preferences, creating an unforgettable, one-of-a-kind experience.

“SET did an amazing job with accommodations, perks, speakers and everything in-between… The SET staff were exceptional. They took care of every little concern and question along the way and were just very good people to be with. I certainly would, also, love to do another tour with SET someday. Thank you, SET, for lots of incredible new memories and friends!”

-RECENT GUEST

“Your team is first class. The staff were warm, accommodating, and on top of all details at all times – precisely the type of people we seek to hire and retain in our industry. We could not have had a better time – nor been taken better care of. I’m sure you’re well aware of what good people you have… Great people and thank them for a special experience.”

-RECENT GUEST

“Although we’ve only worked with Sports and Entertainment Travel for the past few years, they have quickly come to understand the needs of our travelers and the institution. They are true partners that work collaboratively with our staff and they’ve demonstrated their ability to design and implement incredible experiences for our alumni.”

-UNIVERSITY PARTNER

“Working with SET on multiple donor travel experiences, as well as utilizing them for all of our bowl game travel has always been an exceptional experience! Their team is extremely hands-on, and well-equipped to put together a trip in any location. Whether it is a small donor trip or packages for larger groups, the SET team is very detail-oriented in their preparation and execution. When we partner with SET we know that all fans will have a great experience!”

-UNIVERSITY PARTNER