January 16, 2025
At SET, we’re proud to be the trusted partner behind unforgettable fan experiences during the 2024-2025 college football bowl season. With 11 amazing partners, 12 thrilling bowl games, and 3,000 passionate fans, we delivered incredible moments for college football fans everywhere. As the go-to provider for bowl experiences, we continue to set the standard for what it means to be at the heart of the action.
Our Partners: Elevating the Fan Experience
This season, SET had the honor of designing and executing unforgettable bowl experiences for some of the top teams in college football. We were behind the scenes for three of the teams in the College Football Playoff (CFP):
- Texas – Peach Bowl
- Penn State – Fiesta Bowl, Orange Bowl
- Oregon – Rose Bowl
- Tennessee – CFP First Round at Ohio State
In addition to these powerhouses, we created unforgettable fan experiences for 8 other incredible teams in College Football:
2 Weeks, 11 Bowl Games
SET played a key role in shaping the bowl experiences for 3 CFP quarterfinal games and 1 semifinal game, showcasing our deep expertise in executing premium experiences at the highest levels of college football.
Although these four CFP games deserve all the attention, we can’t forget about all of the other incredible bowl games we had a hand in this season. In just two and a half weeks, our dedicated team expertly planned, executed, and staffed 11 bowl games, ensuring seamless fan experiences across the board!
Season In Review
The 2024-2025 bowl season has been one to remember—and we were there every step of the way. Whether you were in the stadium, watching from home, or traveling with us to a playoff game, SET is proud to be the brand that gets fans in the game.
Your Trusted Partner for College Football Bowl Experiences
SET is more than just a provider of bowl experiences—we are the trusted partner for some of the biggest names in college football. From the CFP to the most iconic bowl games across the country, we offer fans exclusive access to unforgettable experiences. Our commitment to excellence and attention to detail is why top teams and universities turn to us to create their premier bowl experiences.