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INDIANAPOLIS, IN – (AUGUST 25, 2023) – We are thrilled to welcome Brian Murphy to the Sports & Entertainment Travel, LLC (SET) team. As SET continues to expand its presence in the collegiate marketplace nationwide, Brian has joined our sales department as a Vice President of Business Development.
Brian Murphy brings to SET more than a decade of business development experience in the collegiate sports industry, most recently in college athletics development for Vanderbilt University and University of Georgia, and prior to that in sports marketing and ticketing. A graduate of Virginia Tech with a BS in Marketing Management and the dual-degree MBA/MSA program at Ohio University, Brian started his career in New York City working for a few startup sports ventures focused on fan marketing and ticketing. He then enrolled in Ohio University’s top-ranked sports administration program, where he gained experience in athletics development as a graduate assistant at the Ohio Bobcat Club. This experience eventually led to fundraising roles at two SEC institutions: The Georgia Bulldog Club and the National Commodore Club.
Prior to joining SET, Brian excelled as the Director of the National Commodore Club at Vanderbilt University Athletics. He orchestrated the acquisition of over $5.5 million in crucial funding from donors, directing these resources towards athletics/team funds, capital projects, and scholarship endowments.
In his current capacity at SET, Brian assumes a pivotal role in cultivating relationships with our valued university partners and forging new ones. Drawing from his extensive background, he will be instrumental in expanding athletics donor and fan travel programs, further solidifying SET’s position as a leader in sports travel experiences.
We are excited about his role in our team, fortifying our dedication to providing unparalleled customer service to our university partners nationwide.
About Sports and Entertainment Travel, LLC
Sports and Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s
collective experience spans the entire landscape of sports-related programs. SET pooled their expertise
and deep industry connections with a common vision: to become the country’s foremost provider of sports-related group travel services. SET is committed to delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, and sales experience to execute custom collegiate sports travel and hospitality programs for its partners.
To learn more about SET, go to sportsandentertainmenttravel.com or call 844-438-8738. To learn more about SET’s sister company Orbridge, please visit www.orbridge.com.
INDIANAPOLIS, IN – (September 6, 2023) – Sports & Entertainment Travel, LLC (SET), a leader in fan, donor, and alumni travel experiences in the collegiate marketplace, is pleased to announce that Kyle McDonald has assumed the role of President.
Kyle McDonald brings a wealth of experience and expertise to the Presidency of SET, positioning the organization for continued growth and success. With 15 years of accomplished leadership in the sports travel industry, Kyle has a proven track record of driving innovation, fostering relationships, and achieving exceptional results. He has held key leadership roles within SET, where he demonstrated an unwavering commitment to excellence and a deep understanding of the industry landscape.
“I am extremely grateful for the opportunity to lead SET, a company that prides itself on delivering the best in collegiate fan travel experiences. We are committed to providing our partners a level of customer service that is second to none and I look forward to leading us through the next iteration of these priceless moments.”
SET is dedicated to a core focus of traveling fans, donors, and alumni for its university partners to enhance the institution’s mission while providing memorable experiences. SET exudes a commitment to excellence with a ‘guest-first’ philosophy and a customer-centric approach that has continued to strengthen since its company’s inception.
Founded by Christy Dodds Bruce, SET has seen immense growth and success since its launch in 2014. Bruce has served as SET’s President since founding the company and will turn over those responsibilities to McDonald. Bruce will remain on board to assist McDonald on the transition before shifting over to special projects for SET.
About Sports and Entertainment Travel, LLC
Sports and Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s
collective experience spans the entire landscape of sports-related programs. SET pooled their expertise
and deep industry connections with a common vision: to become the country’s foremost provider of sports-related group travel services. SET is committed to delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, and sales experience to execute custom collegiate sports travel and hospitality programs for its partners.
To learn more about SET, go to sportsandentertainmenttravel.com or call 844-438-8738. To learn more about SET’s sister company Orbridge, please visit www.orbridge.com.
By: Alexa Treon
Sports & Entertainment Travel (SET) recently hosted our annual Kentucky Derby trip welcoming over 100 guests from 13 different college universities to Lexington, Kentucky for 4-days, 3-night immersion into the thoroughbred horse racing and Bourbon distillery industries.
KENTUCKY DERBY
Often referred to as, “The Greatest Two Minutes in Sports,” this race is top of many’s bucket lists, rightfully so! Even for the horse racing novice, this spectacle is an experience unlike any other.
There are endless ways to enjoy your time at Churchill Downs from General Admission in the Infield to Grandstands or Box Seating to the newly-opened First Turn Club. Situated on the iconic first turn of the racetrack, the First Turn Club offers exclusive betting windows, food, and drinks with a front row view of the famous Kentucky Derby Walkover, where contenders and their connections parade along the track from the barn area to the Paddock prior to the big race. With next year being the 150th running, the options are continuing to grow! The best part? All reserved seating includes all-inclusive food and beverage!
THE TOUR
The trip started on Wednesday evening with a Reception to welcome travelers at Harper Hall. Just celebrating their one year anniversary, this venue was a perfect space to host our guests with its open concept and exposed white brick walls. The evening began with a delicious buffet meal paired with entertainment by a BlueGrass Trio. We ended the night with an engaging conversation with longtime SET friend and tour manager at the Kentucky Derby Museum, Barry Northern.
Thursday morning started with a breakfast at the American Saddlebred Museum among the historic artifacts outlining the history of American Saddlebred horses
Next stop was a Tour and Tasting at Buffalo Trace Distillery. Guides took our guests along a tour of the grounds diving deep into the history of bourbon and the journey of how it came to be what it is today. The tour ended with a tasting of multiple of Buffalo Trace’s offerings finished with a Bourbon Cream Root Beer float and chocolate bourbon ball.
Lunch was held at Castle & Key Distillery. Located on historic grounds that date back to the late 1800s, this distillery was restored and reopened in 2014.
Finally, we ended our day at Old Friends Farm, one of the most well known Thoroughbred retirement farms started by Former Boston Globe movie critic, Michael Blowen. With his love for horses and passion for creating a relaxing environment for horses after the breeding sheds and race tracks, Michael is still very much present around the farm. Knowledgeable volunteers will guide you through the current residents and their stories. One of Old Friend’s most famous residents is Silver Charm, the 1997 Kentucky Derby Winner. All animal-lovers alike will enjoy Old Friends, while even having the opportunity to feed the horses a carrot or 2!
Keeneland was our first stop on Friday with a guided tour of the grounds during morning workouts. We had the chance to get up close and personal to watch training at this historic racecourse.
Friday afternoon we visited a variety of horse farms including:
SPY COAST FARM
Spy Coast Farm specializes in the breeding and development of top quality performance horses. They employ an integrated approach to all reproductive, training, competition, and sales efforts and over time have extended this approach to include rehabilitation and fitness services, CEM quarantine, and an Equine Education Center. Our 2 hour tour started at the state-of-the-art medical/rehabilitation facility, where Dr. Julie Vargas told the group about the different treatments available. Farm Tour Guide Lisa Biererman then took us across a majority of the 800 acre property, seeing the vast paddocks, breeding barn along with the newborn foals.
LANE’S END
Lane’s End Thoroughbred Farm has a fascinating history, with Her Majesty Queen Elizabeth visiting on multiple occasions and an extraordinary sales record, selling more than 365 stakes winners, including A.P. Indy, Saint Liam, Rags to Riches, Lemon Drop Kid and Flightline. This farm has a true family feel, with several family members of the Farish family involved in all aspects of its operations. A trip to Lane’s End should be on your list during your next venture to Lexington to see some of the world’s leading breeding stallions.
Lunch was provided at Fasig Tipton, North America’s largest Thoroughbred auction house!
THE AREA
ACCOMMODATIONS: We stayed at the Lexington Marriott City Center, situated in the heart of downtown Lexington.There are various restaurants, shops, and activities all within a 10 minute walk. The hotel has courteous staff and many amenities including a lobby bar and daily breakfast options, making it a great choice for our travelers!
RESTAURANTS: Downtown Lexington does not lack amazing cuisine. Our first night in town, we visited Corto Lima. This latin-inspired restaurant offered a welcoming atmosphere with bright lights and courteous staff. The environment, paired with their blue corn or smoked jackfruit empanadas and their signature Prickly Pear Margarita, started our trip out on a high note.
Owned by the same duo as Corto Lima, another great option in the area is Italx. We started out the evening with the Prosciutto di Parma that came dressed with burrata, tomatoes, basil, and fresh toasted focaccia. For our next course, we indulged in the lobster ravioli, which was recommended by our waitress and lived up to the hype! We finished the night with the Tiramisu al Marsala and as if the great meal wasn’t enough, this restaurant is located in the Residence Inn, connected to the Marriott, so we just had a short (covered) walk back to the hotel. This is definitely a popular option, so be sure to make a reservation ahead of time.
Check out some photos from this trip HERE!
Interested in joining us for the 150th Running in 2024? Click here for more information.
If you are interested in customizing a Kentucky Derby package for the 150th running in 2024, email us: corporate@sportsandentertainmenttravel.com.
Over the last weekend of October, top donors from the University of Iowa traveled with SET to Madison, Wisconsin as the Hawkeyes took on the University of Wisconsin. It was a unique opportunity for SET, as we were able to get creative and offer some high level, private experiences that showed off the best of what Madison had to offer.
Iowa fans arrived in Madison, WI with provided accommodations at the Hilton Madison Monona Terrace. Located on Lake Monona, and a short walk to Capital Square, the Hilton Madison Monona Terrace allows travelers to feel the heartbeat of Wisconsin’s state capital.
In true Wisconsin fashion a group tasting at Wisconsin Brewing Company was a must. Brewmaster Kirby Nelson lead the group on a tasteful tour through some of the best beer in the state. Located in Verona, Wisconsin, the Wisconsin Brewing Company is a beer production facility, five easy minutes south of the greater Madison area. With twelve amazing tasting beers on tap Wisconsin Brewing Company should be on the top of your list.
Following the brewery excursion, guests were partook in a private dinner at RARE Steakhouse. RARE is one of the premier dining experiences right on Madison’s Capitol Square. Inspired by the old nostalgic romance of great American steakhouses, the restaurant’s founders took the best elements of steakhouses across the nation and added in a local flare to create the RARE Steakhouse experience. This environment allowed the University the opportunity to learn more of their donor’s interests and for fellow donors to meet one another.
SET started game day off right on a crisp fall morning with a private Hawkeye tailgate on Regent Street in Madison. Being a couple blocks from historic Camp Randall Stadium allowed the group to feel the pulse of the thousands taking to campus to prepare for the game, even for a 11:00 am local kickoff.
SET prioritized the importance of providing top-level customer service while acting as an extension of University of Iowa Center for Advancement brand to donor base, SET works hard to provide custom-tailored events and ensure travelers’ needs are met every step of the way. UI Center for Advancement members were not only left with a memorable fan experience, but also an increase in continued donor loyalty for years to come.
Indianapolis, Indiana (November 4, 2021) — The University of Alabama National Alumni Association (NAA) is partnering with Sports and Entertainment Travel, LLC (SET) as the official athletic travel provider for all future Alabama Alumni fan travel packages.
“The University of Alabama National Alumni Association is proud to partner with SET to provide Alabama fans a first-class travel experience while supporting our team as they compete and represent the University of Alabama,” said Calvin Brown, Director of Alumni Affairs at the University of Alabama. “This collaboration is yet another example of the University of Alabama and the National Alumni Association working together to provide opportunities for alumni and fans to stay connected.”
The relationship will allow the NAA and SET to create athletic travel packages for special regular season and all postseason football games and other athletic events. Additionally, SET will provide NAA specialty travel options to such sporting events as the Kentucky Derby, the Masters, and select golf trips, to name a few. These opportunities will range from land-only packages, game-day packages, and à la carte services, to all-inclusive packages with charter air.
“Our goal at SET is to create, manage, and provide an exceptional fan travel experience. We’re excited to provide our services with fan travel packages to The National Alumni Association of the University of Alabama and to all their valued alumni, donors, and fans,” said Christy Bruce and Kyle McDonald, president and vice president of SET.
To learn more about The University of Alabama National Alumni Association’s fan travel packages, please visit www.AlabamaAlumniFanTravel.com or call 888.263.6208.
About The University of Alabama National Alumni Association
To learn more about The University of Alabama National Alumni Association, please visit alumni.ua.edu.
About Sports and Entertainment Travel, LLC
Sports and Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s collective experience spans the entire landscape of sports-related programs. SET pooled their expertise and deep industry connections with a common vision: to become the country’s foremost provider of sports-related group travel services. SET is committed to delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, and sales experience to execute custom collegiate sports travel and hospitality programs for its partners. To learn more about SET, go to sportsandentertainmenttravel.com or call 844-438-8738.
Each October, the skies of historic Albuquerque, New Mexico are painted with hundreds of hot air balloons. As balloons lift off the ground from Fiesta Park, this marks the largest hot air balloon festival in the world with over 500 balloons in attendance. The world-renowned Albuquerque International Balloon Fiesta is often referred to as “an event of a lifetime.”
THE SET EXPERIENCE
Access to the Balloon Fiesta is hard to come by, but in 2021 SET delivered another unforgettable Balloon Fiesta experience. Our packages provided guests the opportunity to take part of an aerodynamic wonder with accommodations located at Hotel Chaco in the heart of Albuquerque.
Along with beautiful views, time in Old Town Albuquerque is unforgettable with old adobe style architecture and tiny artisan shops. Guests visited Sawmill Market: a 34,000 square-foot food hall hosting an array of local cuisine, located at the original site of the American Lumber Company, north of historic Old Town.
On Sunday evening, SET coordinated a traditional flamenco dance performance with The National Institute of Flamenco, a member-supported non-profit arts organization at Tablao Flamenco Albuquerque. Tablao is an exclusive venue dedicated to presenting the finest flamenco in an intimate performance format.
Albuquerque, New Mexico has endless possibilities when it comes to unique and traditional cuisine options. Sadie’s of New Mexico, voted #1 Best New Mexican Food, #1 Best Green Chile, #1 Best Margarita, and Top 3 Best Red Chile, has been serving up hot, heavenly plates made with the distinctive flavors of true New Mexican cuisine for over 60 years.
Frontier Restaurant, an Albuquerque tradition located across from the University of New Mexico, did not disappoint. Over the past 50 years, Frontier has served great breakfasts, burritos, burgers, roasted green chile, homemade flour tortillas, fresh squeezed orange juice, and the famous Frontier Sweet Rolls. SET staff would recommend Frontier Restaurant to any Albuquerque newcomer.
INTERESTED IN BALLOON FIESTA 2022?
Exclusive 2022 Balloon Fiesta packages with premium hotel accommodations are available now for purchase. SET offers a variety of packages, ranging between three-night and five-night experiences. Access our website to discover how simple and easy booking with SET can be. CLICK HERE for 2022 Balloon Fiesta travel packages!
LSU vs. UCLA at The Iconic Rose Bowl
From gorgeous mountainous views in Pasadena at the Rose Bowl to old Hollywood staples in Downtown LA and Hollywood, this travel package offered excitement and options for everyone.
The SET team lists their must-visits and hot spots they hit as they explored Los Angeles.
Arts District – Los Angeles, CA
Restaurant Recommendation: BRERA Ristorante is an excellent spot for great Italian food, spacious outdoor seating, and a beautiful and hip interior.
Venice Beach, CA
For those that like to wander and watch, Venice Beach boardwalk is the perfect spot for people-watching, as you pass muscle beach and various skate parks
Restaurant Recommendation: Fig Tree is located right on the Venice Beach Boardwalk, and is a great spot with an ocean-view for lunch, dinner, or even just drinks and small plates.
Bike along The Strand, a path that will take you along the coast from Santa Monica to Redondo Beach
The Rose Bowl – Pasadena, CA
The Rose Bowl is one of the most iconic and historic stadiums in college football. Every seat is the best seat in the house, due to the field being built into the ground. The mountains and hills create a beautiful landscape surrounding the stadium. For avid college football fans, this is a venue you will want to add to your list.
Although this hotel poses a logistical issue for large event groups due to check-in being on the 70th floor sky lobby, it offers one of the most breathtaking panoramic views of the city. Go up to the 70th floor during sunset for a spectacular experience and a drink at the Lobby Lounge.
JW Marriott Los Angeles L.A. LIVE
Our large group of around 500 LSU guests were in a great location with great service at this property. The rooms were modern and spacious, and the JW Marriott staff were prepared and helpful during our event. This will be a property that SET uses in the future for other Los Angeles and Rose Bowl events!
INDIANAPOLIS, IN – (March 15, 2021) – USAC Racing has announced a partnership with Sports & Entertainment Travel, LLC for three racing weeks during the 2021 season.
Since its inception, the Indianapolis-based Sports & Entertainment Travel, LLC (SET) has been dedicated to delivering superior and unique travel packages. SET and USAC are collaboratively working together to create one-of-a-kind, exclusive motorsports travel experiences for racing fans.
2021 Events scheduled for the SET/USAC Experience offerings:
- Indiana Midget Week – June 3-12, 2021
- Indiana Sprint Week – July 23-31, 2021
- Midget National Championship Week (California) – November 18-27, 2021
“This is an opportunity that USAC fans simply don’t want to miss out on!” USAC Executive Vice President Levi Jones said. “This is the ultimate, exclusive experience that any race fan would want to be a part of. It’s a chance to witness USAC’s biggest and most prestigious events the right way– up close and personal with the personalities of the sport, while encountering the most exciting dirt track racing action in the world.”
“SET is looking forward to partnering with USAC to bring these exclusive travel packages to their loyal fan base.” says Laura Cooper-Arnold, Executive Vice President of SET. “We are excited to offer an opportunity with so much VIP access!”
For more information on the mentioned travel packages, click here.
ABOUT USAC RACING
Since 1956, United States Auto Club (USAC) remains the most diversified motorsports sanctioning body in the world. It is the official sanctioning body of many of today’s largest racing series, including its own suite of circle track series in Silver Crown, Sprint, Midget and .25 Midget racing, in addition to Road Racing, Off Road and Power Sports, boasting a competitor base of more than 17,000 at more than 1,000 sanctioned events globally. To learn more about USAC Racing, email Richie Murray at richie@usacnation.com.
Twitter: @USACNation | Instagram: @usacnation | Facebook: @usacracing
ABOUT SPORTS & ENTERTAINMENT TRAVEL, LLC
Sports & Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s collective experience spans the entire landscape of sports-related programs. SET is committed to delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, motorsports, and sales experience to execute custom sports travel and hospitality programs for its partners. To learn more about SET, go to sportsandentertainmenttravel.com or call 317-559-2527.
INDIANAPOLIS, Monday, March 1, 2021 – The Indianapolis Motor Speedway Museum announced a partnership March 1 with Indianapolis-based Sports and Entertainment Travel (SET), creating an exclusive IMS Museum overnight travel package for fans from around the world which features admission to the Museum and IMS track tour, a visit to a legendary INDYCAR team’s shop, and lodging at brand-new hotel in Speedway, Indiana.
The IMS Museum-SET travel package is a seamless and discounted opportunity to journey into the history and present-day excitement of the Indianapolis Motor Speedway, starting with a VIP Grounds Tour of the IMS facility – an unforgettable walk through IMS landmarks normally off-limits to the general public – and guided tour of the IMS Museum’s current featured exhibits and permanent Indianapolis 500 winning car collection.
Detailed information about the IMS Museum travel package is available at the following address: https://sportsandentertainmenttravel.com/event/indianapolis-motor-speedway-museum/
The behind-the-scenes journey continues with a guided tour of the A.J. Foyt Racing INDYCAR team shop, located on bustling Main Street in Speedway.
“Today’s announcement furthers our vision to bring alive emotional experiences for fans year-round, capturing the essence of the Indianapolis Motor Speedway and incredible stories told at the IMS Museum,” said Joe Hale, IMS Museum president. “We’re excited to partner with SET, A.J. Foyt Racing and our partners throughout Speedway to elevate our guest experience through the IMS Museum tour package.”
Guests taking advantage of the IMS Museum travel package will have a variety of restaurants in Speedway – particularly locally-owned destinations on Main Street – to grab dinner, lunch and their choice of beverage, including craft brewers and distillers, and several locations frequented by current and retired racers.
Overnight accommodations are at the Courtyard Speedway, opened in 2019 at the intersection of Interstate 465 and Crawfordsville Road, just 2 miles west of IMS.
Said Laura Cooper-Arnold, Executive Vice-President of Sports and Entertainment Travel: “Sports and Entertainment Travel is honored and excited to partner with the IMS Museum to showcase this remarkable collection and all that the Town of Speedway has to offer for motorsports fans visiting from across the U.S. and beyond.”
Currently, the packages are offered Mondays and Fridays when not in conflict with major racing activities.
“The Speedway Chamber of Commerce and Town of Speedway are excited to welcome and share our hospitality with guests all year, and this new behind the scenes travel experience revolving around the IMS Museum and Main Street Speedway is the perfect ticket for race fans,” said Speedway Chamber of Commerce President Scott Nelson. “Speedway is a year-round destination with many specialty shops and an amazing variety of dining options ready to safely enhance your travel experience.”
The Town of Speedway was incorporated in 1926 – 17 years after the Indianapolis Motor Speedway opened. It’s an independent town surrounded by the City of Indianapolis, and the entire IMS facility and grounds are located within its borders.
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About Sports and Entertainment Travel: Sports and Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s collective experience spans the entire landscape of sports-related programs, delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, motorsports, and sales experience to execute custom sports travel and hospitality programs for its partners. To learn more about SET, go to sportsandentertainmenttravel.com or call 317-559-2527. You can follow us at SET social on Twitter (@SETExperiences), Instagram (@set_experiences) and Facebook (@sportsandentertainmenttravel).
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About the IMS Museum: The Indianapolis Motor Speedway Museum is home to one of the world’s premier motorsports and automobile collections, with interpretive emphasis on the Indianapolis 500 and its role as an American icon of sporting tradition and innovation.
Located inside the famed 2.5-mile Indianapolis Motor Speedway oval, the IMS Museum is a nonprofit 501(c)(3) organization which relies on the support of visitors, members, donors and corporate partners, who make possible our daily operations, exhibits, educational programming, and restoration and preservation initiatives.
For more information on the IMS Museum, please visit www.indyracingmuseum.org, contact the Museum at 317-492-6784, or find us on Facebook, Twitter, Instagram, YouTube and LinkedIn.
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Media Contact: Eric Powell, Indianapolis Motor Speedway Museum, 317-727-7967, epowell@brickyard.com
INDIANAPOLIS, IN – (February 18, 2021) – Sports and Entertainment Travel, LLC (SET) announced today the relocation of its headquarters from Champaign, IL, to Indianapolis, IN. For the past four years, SET’s main operations hub has been housed in the Indianapolis area, but all departments will now be joined together under one roof.
“As a destination built to host major sporting events, we are proud to welcome Sports and Entertainment Travel to Indy,” said John Sobieralski, Director of Partner Relations with Visit Indy. “Indy is a sports-minded city, and we are confident that Sports and Entertainment Travel will help our city continue to grow tourism.”
Along with the relocation, SET has also announced the hiring of Laura Cooper-Arnold as the Executive Vice President. Owning an event planning and management company since 2005, Laura brings over 20 years of vast experience and expansive knowledge of all things sports and entertainment. With an unrivaled network of event contractors, vendors, and motorsports clients, she is a very highly respected member of the industry.
“I am very excited to be joining SET full-time, after 13+ years of freelancing with the company. It is an honor to be part of such a long-time successful family-owned business. I look forward to bringing my athletic events and motorsports background and joining the talented team located across the street from the motorsports capital of the world,” said Laura Cooper-Arnold.
“We are looking forward to bringing our expertise to a city that is so important to the sports industry” says Christy Dodds Bruce, President of Sports and Entertainment Travel, LLC. “We are so very fortunate to have Laura join our company full-time. Her expertise in all sports, logistics, relationships, and oversight will continue to help grow Sports & Entertainment Travel’s exposure in the sports marketplace nationwide.”
ABOUT SPORTS AND ENTERTAINMENT TRAVEL, LLC
Sports and Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s collective experience spans the entire landscape of sports-related programs. Pooling expertise and deep industry connections with a common vision, SET has become the country’s foremost provider of sports and entertainment related group travel services. SET is committed to delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, and sales experience to execute custom sports travel and hospitality programs for its partners. To learn more about SET, go to sportsandentertainmenttravel.com or call 317-559-2527.