September 23, 2025
INDIANAPOLIS (Sept. 24, 2025) — Sports and Entertainment Travel, LLC (SET), a leading provider of sports and entertainment travel experiences, has been named the official athletic travel partner of the University of Oklahoma Foundation.
SET will manage all official OU Athletics, alumni, and fan travel packages, including custom trips for marquee regular-season games, postseason football, and other athletic events. The partnership also expands opportunities for OU fans to attend major national events such as the Kentucky Derby, the Masters, and select golf trips. Packages will include options ranging from land-only and game day experiences to all-inclusive packages with charter air and hospitality services.
“We’re excited to provide our services with fan travel packages to the University of Oklahoma and to all their valued alumni, donors, and fans. Partnering with such an iconic and tradition-rich program is a tremendous honor for our team. The OU brand represents excellence, pride, and a passionate fan base, and we’re proud to contribute to that legacy by delivering unforgettable travel experiences. Our team looks forward to creating and managing an exceptional fan travel experience that matches the caliber of Sooner Nation,” said Kyle McDonald, President of SET.
OU leaders say the partnership ensures fans, alumni, and donors continue to enjoy elevated and meaningful travel opportunities.
“OU alumni, donors, and friends have long demonstrated their passion by following the Sooners to road games, bowl games, and NCAA tournaments,” said Marty Wold, AVP, Annual Giving & Alumni Engagement and Executive Director of the OU Alumni Association. “Working with SET guarantees these experiences will be taken to the next level, creating lasting Sooner memories for years to come.”
More information on OU fan travel packages is available at www.soonerfantravel.com or by calling 888-218-4253.
About Sports and Entertainment Travel (SET)
Sports and Entertainment Travel, LLC is a leading provider of customized sports and entertainment travel packages, delivering unforgettable experiences to fans nationwide.
About the Sooner Club and OU Alumni Association
The Sooner Club generates essential support for nearly 600 OU student-athletes each year. The OU Alumni Association connects Sooners worldwide through events, programs, and lifelong engagement opportunities.