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June brought a perfect blend of baseball fun and football planning here at SET. From the green fields of Fenway to the electric energy of Yankee Stadium, we hosted our annual Historic Baseball Tour, giving fans an unforgettable experience through the heart of America’s pastime. At the same time, our team has been hard at work behind the scenes gearing up for an exciting fall filled with college football.
A Baseball Bucket List Experience
Our Historic Baseball Tour took guests on a one-of-a-kind journey through Boston, Cooperstown, and New York City. Along the way, guests explored the roots of America’s game and checked off two legendary stadiums in one unforgettable week.
The trip began in Boston, where guests took in the historic sights and caught a classic rivalry matchup at Fenway Park between the Red Sox and the Yankees. From there, we made our way to Cooperstown, home of the National Baseball Hall of Fame, where the group immersed themselves in the stories and legends of the sport. The trip wrapped up in New York City with a visit to Yankee Stadium to experience another big game from the stands of one of the sport’s most iconic venues.
Behind the Scenes: Gearing Up for Fall
While baseball took center field this month, our team has also been laying the groundwork for what’s next. Fall football weekends are just around the corner, and we’ve been deep in planning mode! Finalizing details, meeting with partners, and preparing new experiences for fans across the country has us buzzing for what’s to come.
Looking ahead to July, we’ll be gathering as a team for our annual SET Staff Retreat, a chance to reconnect, regroup, and align for the busy season to come. We’ll also be attending industry conferences, continuing to build and strengthen relationships with our partners and clients.
On Deck: College Football and More
With kickoff just a couple months away, we’re excited for what’s ahead. Whether you’re joining us for a football weekend or a Bucket List experience, this fall is shaping up to be one of our biggest yet.
Interested in joining us this upcoming season? Reach out today to learn more about our college football travel packages and other fan experiences you won’t want to miss.
May was a month to remember for our team and guests here at SET, as we hosted two of the most iconic sporting events in the country: the Kentucky Derby and the Indianapolis 500! With weekends full of excitement, tradition, and unforgettable experiences, our guests got to check off some major bucket list items.
A Derby Week To Remember
Our Kentucky Derby guests indulged in a luxury experience that blended Southern charm with thrilling race-day excitement. We kicked off the weekend with an evening reception featuring an industry guest speaker, accompanied by drinks and hors d’oeuvres.
Over the next two days, we offered an immersive look at Kentucky’s storied horse and bourbon culture. Thursday included breakfast at the American Saddlebred Museum, followed by a distillery tour. Friday’s agenda featured a trip to Keeneland Race Course and other horse farms to gear up for the big race day.
On Derby day, we headed to Churchill Downs for the 151st Run for the Roses! It was a day full of tradition, fashion, and the thrill of one of America’s most renowned sporting events.
Full-Throttle Excitement At The Indy 500
After a quick turnaround, our team geared up for The Greatest Spectacle in Racing! Our Indy 500 guests kicked off the weekend with a cocktail reception featuring a motorsports industry speaker.
Saturday’s Legends Day experience included admission to the IMS Hall of Fame Museum and a private IndyCar garage tour. On Sunday, guests were treated to a race day like no other! This included premium reserved Tower Terrace seats and transfers to Speedway, complete with a police escort for seamless, stylish arrival. This weekend was sure one for the books!
Looking Ahead
May was a celebration of two American traditions, and we were thrilled to share these experiences with so many passionate fans. If you missed out this year, don’t worry! You can reach out to us today for details on 2026 Kentucky Derby and Indy 500 packages and other can’t-miss sports experiences.
As spring hits full stride, our team here at SET is reflecting on a memorable month of April, packed with once-in-a-lifetime sports experiences. From the electric atmosphere of March Madness to the timeless prestige of Augusta National, this month allowed us to get fans in on the action, make lifelong memories, and check off a bucket list box or two!
Texas Tech Takes San Francisco
Our March Madness travel began with Texas Tech to the West Regional in San Francisco, and the excitement was palpable. After a chartered flight, our guests enjoyed a warm welcome upon arrival and celebrated with a pregame event that brought fans together ahead of tip-off. The city’s vibrant energy paired perfectly with the intensity of the tournament, and watching the Red Raiders fight on the big stage was an experience none of us will soon forget.
South Carolina In Tampa
The madness continued into April with the University of South Carolina Gamecocks for the Women’s Final Four in Tampa. With chartered airfare, a spirited welcome event, and an electric pregame celebration, this trip was a hit. Being there in person to support the Gamecocks was a memorable celebration of women’s sports at its finest!
Congratulations Are In Order
Beyond our trips to San Francisco and Tampa, we were honored to work alongside several incredible clients throughout March Madness. We’re proud to partner with some of the best teams in college basketball, with programs that not only compete at the highest level but also bring their fans along for every unforgettable moment. While our teams may not have taken home the championship trophies this year, being part of their journey, sharing the excitement, and helping create lasting memories is what it’s all about.
A Tradition Unlike Any Other: The Masters
To round out a month of sports magic, we hosted guests at one of the most iconic events in the world! From the perfectly manicured fairways of Augusta National to the thrill of watching the game’s greatest players chase the green jacket, this bucket list trip was everything we hoped for and more. It’s always a privilege to bring guests to this historic tournament, and this year’s experience was nothing short of spectacular.
Looking Ahead: Make Memories in 2026
April may be behind us, but the excitement isn’t slowing down. If The Masters has always been on your bucket list, now is the time to start planning. Information for the 2026 Masters is already in motion! Guests can look forward to premium accommodations in Savannah or Augusta, Masters Badges for Practice Rounds, Tournament Rounds, or both, and hospitality access adjacent to Augusta National, just steps from the entrance. Each day will include round-trip transportation and a host of thoughtful touches that make the experience seamless and unforgettable. If The Masters is on your bucket list, now is the time to start planning.
Whether it’s golf, basketball, football, or something else entirely, we specialize in creating unforgettable moments for fans who want more than just a ticket. Here at SET, our team can help you create a custom trip with memories that will last a lifetime!
Ready to start planning your next bucket list trip? Reach out to us today for details on 2026 Masters packages and other can’t-miss sports experiences.
March Madness is here, and we couldn’t be more excited! One of the most eagerly anticipated sporting events is finally underway, and we’re thrilled to be a part of the action. The energy, the surprises, and the unforgettable moments make this tournament a must-watch.
For basketball fans, March Madness is the pinnacle of the season—a time when anything can happen. The NCAA tournament brings together the nation’s best teams for an exhilarating run toward the championship, filled with buzzer-beaters, upsets, and edge-of-your-seat moments. Whether you’re a die-hard fan or someone who simply enjoys the excitement, there’s no denying the thrill that comes with each game.
This year, the excitement doesn’t end with the first rounds. The Final Four for both the men’s and women’s tournaments are set to take place in two iconic cities: San Antonio and Tampa. These cities will be buzzing with energy as the nation’s best teams battle it out for a spot in the championship game. It’s a perfect opportunity to be part of the March Madness experience in a way that will stay with you forever. Whether you’re cheering on your favorite team or just soaking in the electric atmosphere, the Final Four is the ultimate event for any basketball fan.
We’re also incredibly grateful to be partnered with some amazing schools throughout the tournament. These partnerships allow us to connect you with your favorite teams and create opportunities for you to show your support in ways that go beyond just watching from home. Whether you’re cheering for your alma mater or rooting for an underdog, there’s something special about being part of the March Madness experience in person.
And it’s not just about the basketball! March Madness is about the camaraderie, the shared excitement with fellow fans, and the unique vibe of the tournament cities. Each stop on the journey offers the chance to explore new places, enjoy local culture, and meet passionate sports enthusiasts. From the pregame celebrations to postgame reactions, the entire experience is a celebration of what makes sports so special—unity, excitement, and competition.
Whether you’re traveling with friends, family, or fellow fans, this is the perfect opportunity to create memories that will last long after the final buzzer sounds.
Let’s make this March one to remember!
At SET, we’re proud to be the trusted partner behind unforgettable fan experiences during the 2024-2025 college football bowl season. With 11 amazing partners, 12 thrilling bowl games, and 3,000 passionate fans, we delivered incredible moments for college football fans everywhere. As the go-to provider for bowl experiences, we continue to set the standard for what it means to be at the heart of the action.
Our Partners: Elevating the Fan Experience
This season, SET had the honor of designing and executing unforgettable bowl experiences for some of the top teams in college football. We were behind the scenes for three of the teams in the College Football Playoff (CFP):
- Texas – Peach Bowl
- Penn State – Fiesta Bowl, Orange Bowl
- Oregon – Rose Bowl
- Tennessee – CFP First Round at Ohio State
In addition to these powerhouses, we created unforgettable fan experiences for 8 other incredible teams in College Football:
2 Weeks, 11 Bowl Games
SET played a key role in shaping the bowl experiences for 3 CFP quarterfinal games and 1 semifinal game, showcasing our deep expertise in executing premium experiences at the highest levels of college football.
Although these four CFP games deserve all the attention, we can’t forget about all of the other incredible bowl games we had a hand in this season. In just two and a half weeks, our dedicated team expertly planned, executed, and staffed 11 bowl games, ensuring seamless fan experiences across the board!
Season In Review
The 2024-2025 bowl season has been one to remember—and we were there every step of the way. Whether you were in the stadium, watching from home, or traveling with us to a playoff game, SET is proud to be the brand that gets fans in the game.
Your Trusted Partner for College Football Bowl Experiences
SET is more than just a provider of bowl experiences—we are the trusted partner for some of the biggest names in college football. From the CFP to the most iconic bowl games across the country, we offer fans exclusive access to unforgettable experiences. Our commitment to excellence and attention to detail is why top teams and universities turn to us to create their premier bowl experiences.
Allen, TX – Peak Events, LLC is excited to announce a new partnership with Sports & Entertainment Travel, LLC (SET), who will serve as the exclusive travel package partner for all Peak Events’ Classics including the Jacksonville College Baseball Classic, Karbach Round Rock Classic, Las Vegas College Baseball Classic, and Frisco College Baseball Classic. This partnership will elevate the fan experience by providing seamless travel packages that include accommodations, transportation, game tickets, in addition to a daily food & beverage credit, a VIP welcome event, souvenir items for each event, and more.
“As we continue to grow and expand our college baseball footprint, partnering with a group like SET allows us to offer fans a stress-free way to plan their trips,” said Nathan Wooldridge, Vice President of Peak Events.
“SET’s expertise in organizing fan travel will help create a seamless and memorable experience for our attending fans traveling from various parts of the country. We’re proud to continue our efforts in improving on the fan experience to be the #BestOutsideOfOmaha.”
SET, with its extensive experience in providing high-quality travel services for sporting events, will offer custom-tailored packages to cater to various fan preferences. From top-tier accommodations to transportation options, fans will have access to premium services designed to enhance their tournament experience.
“SET is thrilled to partner with Peak Events to provide official fan travel packages for their renowned college baseball classics,” said Kyle McDonald, President. “As a leader and visionary in collegiate baseball tournaments nationwide, Peak Events will now be able to offer numerous college baseball fan bases with access to premium travel packages through SET, an expert in the college athletics travel marketplace.”
“Our goal at SET is to create, manage, and provide an exceptional fan travel experience. We’re excited to provide our services with fan travel packages to Peak Events for their many college baseball classics and to all their participating teams’ valued alumni, donors, and fans,” said Kyle McDonald, President.
Fans can visit peak.events for more information on travel packages and to book their trips for the Jacksonville, Round Rock, Las Vegas, and Frisco College Baseball Classics.
More on Peak Events, LLC:
Peak Events, LLC, a sister company of Peak Sports MGMT, is an Event Management firm specializing in collegiate sporting events based out of Allen, Texas. Current properties for Peak Events include the Jax Classic, Frisco College Baseball Classic, Las Vegas Classic and Karbach Round Rock Classic. Find more info at www.peak.events
More on Sports Entertainment & Travel
At Sports and Entertainment Travel (SET), we stand as the authority in delivering unparalleled fan and alumni travel experiences. SET is dedicated to redefining the landscape of sports and entertainment travel. Our passionate team, guided by leaders who have excelled throughout their careers in the sports travel space, shares an unwavering commitment to sports, integrity, and customer service, backed by a track record of enduring success. SET proudly leads the industry in providing transformative travel adventures for college athletics and bucket-list sports enthusiasts. At the heart of SET’s mission is the commitment to curate, market, and activate sports travel, entertainment, event management, and hospitality programs across the nation. We strive to be the driving force that empowers sports and event enthusiasts, offering a spectrum of travel packages tailored to fulfill their desires and requirements.
In August, our SET team kicked off the football season and finalized preparations for our busiest time of the year! Now that college football is in full swing, we’re back on the road creating unforgettable fan experiences, and we wouldn’t have it any other way. Let’s unpack August with some of our highlights and share what’s to come later this September.
St. Louis INDYCAR Bommarito 500, August 17
As we unpack August, we know that college football got hot this month! But, we can’t forget to highlight our awesome weekend at World Wide Technology Raceway for the 8th Annual Bommarito Automotive Group 500 INDYCAR Series race. This round-trip motor coach tour was a blast, and we loved getting to see all of our INDYCAR fans. With beautiful weather, a great race, and even better guests, we couldn’t have had a better weekend.
Kicking Off CFB: LSU Traveling Tigers Vegas Kickoff Classic, August 30
For us, there’s no such thing as easing into the college football season. We hit the ground running with an unforgettable Labor Day weekend in Las Vegas for the LSU vs USC game! While the outcome wasn’t what we wanted for our Traveling Tigers, we had a wonderful weekend full of fun tailgates and celebrations! With over 500 guests in attendance, there was no better way for us to kick off the new season.
Looking Forward – Football, Football, & More Football!
Looking ahead at the month of September, our calendars are jam-packed with college football weekends. With three successful tours already behind us, we have six more to go this month! Check out our September schedule below and be on the look-out for more behind the scenes sneak peeks into our fan travel tours:
- Alabama at Wisconsin
- Southern California at Michigan
- Kansas State at BYU
- Tennessee at Oklahoma
- Rice at Army
- Oklahoma at Auburn
Packing For September
August at SET was a great month to kick off the football season. Our team is so excited to be back on the road with all of our guests and university partners! In the meantime, we’re always planning ahead, so contact us today with any inquiries for custom tours or fan travel in the future. As always, we’re dedicated to delivering the very best in fan travel! Stay tuned for more from us next month, and have a great rest of September!
Now that the summer is coming to a close, college football season is finally upon us! Saturdays are sacred this time of year, and we can’t wait for countless tailgates, nail-biting fourth quarters, and the electric kind of atmosphere that only college football can provide. Not to mention, this year’s season has the potential to reshape the landscape of college football for years to come with the introduction of the 12-team playoff.
A New Playoff
It’s no secret that the four-team playoff system has been debated for years. Many have felt like it left out some deserving teams and limited the potential for a lot of talented programs. Whether it be because of the lack of fairness or the untapped excitement, the four-team playoff is a thing of the past, at least for now. Enter the 12-team playoff! While this change brings a lot of uncertainty, it will undoubtedly also bring some new excitement and drama into the 2024 playoff and bowl season.
With this new system, the top four conference champions will receive first-round byes, while the eight remaining teams will play in the first round. This first round will already be making college football history, as each game will be played at the higher seed’s home field (for the first time ever in CFB)! This new layer of intensity is one we’re eager to see play out.
More Teams, More Possibilities, More Hope
While this new playoff system will certainly shake things up, it might prove to be more fulfilling for teams and spectators alike. After all, it’s an opportunity for more teams to compete and strive for a national championship. Before, there were only a handful of teams who could realistically aspire to make the playoffs, but now, more teams are setting their sights on postseason possibilities. This opens the door for some potential upsets and unpredictable outcomes – two things that keep college football fans on their toes!
The 12-team playoff may even create stronger fan bases. Conference championships and rivalry games will be even more energetic than before, and every game nearing the postseason will matter. Now that more fan bases will feel like their team has a shot at the playoffs, we might be seeing some higher stakes and more passionate fans (as if we don’t already have enough of those).
Unique Fan Travel Opportunities
With more engaged fan bases and the addition of on-campus playoff games, this upcoming season offers more fan travel opportunities than ever before. The season ahead holds a lot of unknowns, but it’s likely that some teams may be making playoff appearances for the first time ever! No die-hard fan is going to miss that.
At SET, we specialize in crafting these kinds of unique fan travel experiences. We handle all the details so you can focus on cheering for your distinctive team. As the 2024 season starts, we’re excited to host our university travel partners on the road, and we can’t wait to see what this new playoff season brings with fan travel. After all, college football is evolving, and the journey to the trophy just got a whole lot more interesting!
As we get SET for the season, we want to share our appreciation and wish all of our university partners good luck. We’ll see you at a stadium near you!
For the month of July, our team at SET made great strides in setting us up for success as the busy fall season inches forward! With lots of preparations, meetings, and a little bit of fun, we’re more than excited for August and the rest of the 2024 event season! Let’s unpack some of our happenings in July and get ready for what’s to come.
SET Staff Summer Gathering, July 22-23
While the month of July may have been quiet on the event side, our team was hard at work behind the scenes! Towards the end of the month, everyone traveled to our headquarters in Indianapolis for a few days of meetings on strategy, planning, and education, all to ensure that we provide unmatched event experiences in the months ahead. All that being said, we still made time for a little bit of fun! We worked on our golf swing at Back Nine and beat the summer heat inside with duckpin bowling. We kicked the week off with some productive meetings and a little healthy competition to finish it off!
Looking Forward – LSU Traveling Tigers Vegas Kickoff Classic, August 30
Looking ahead, our team is eagerly anticipating the kickoff of the 2024 college football season, and what better place to celebrate than Las Vegas! We can’t wait for a weekend stay at the Mandalay Bay Resort and event activities at the Las Vegas House of Blues. With well over 300 LSU guests joining us, we’re excited for a weekend filled with tailgating and cheering on one of our incredible university partners. Geaux Tigers!
St. Louis INDYCAR Bommarito 500, August 17
On August 17, the 8th Annual Bommarito Automotive Group 500 INDYCAR Series race returns to World Wide Technology Raceway, and our SET staff and guests will be there! We’re hosting an exclusive round-trip motor coach tour so our INDYCAR fans can travel in style. This package is designed to provide a seamless and thrilling experience for racing enthusiasts, and we’re thrilled to have it in our summer lineup!
Packing For August
July at SET was full of fun and preparations for our jam-packed season ahead, and we wouldn’t have it any other way! As we look forward to August and the months beyond, we remain committed to delivering nothing but the very best in fan travel experiences. Stay tuned for more updates on all things SET!
As an exciting weekend of exceptional competition comes to a close, we want to recap this captivating tournament and all its rich history and prestige. The Open Championship draws an audience worldwide, and there’s a clear reason why.
The History of The Open Championship
The Open Championship, often referred to simply as “The Open,” stands as golf’s oldest major championship, dating back to 1860! This prestigious tournament has a storied history of showcasing the world’s top golfers on iconic courses throughout the United Kingdom. The Open Championship has consistently defined excellence in the sport, producing legendary moments and esteemed champions who have made their mark on golfing history. Not to mention, the tournament is known for its unique blend of tradition and passion for the sport, the perfect kind of atmosphere to witness history in the making!
The Course: Royal Troon
While the The Open Championship is rich itself, the history doesn’t stop there. The Royal Troon Golf Club has hosted the British Open a number of times, dating back to 1923. This year’s tournament marks the 10th year of hosting, a fitting milestone for the occasion. While this course is traditionally designed with a gentle opening, the back nine is said to be among the toughest in the world. With that, this renowned course is known for staging numerous noteworthy moments throughout the history of The Open, and this year was certainly no exception!
Tournament Recap
Xander Schauffele wrapped up an exciting week at The 152nd Open with an impressive final-round score of 65 at Royal Troon, clinching his second major championship of the season. Schauffele ended the tournament at 9-under 275, finishing two strokes ahead of Justin Rose and Billy Horschel, and adding a claret jug to the Wanamaker Trophy he won earlier this year at the PGA Championship at Valhalla.
Celebrating the Champion
We certainly can’t forget to extend a congratulations! His outstanding performance and unwavering determination on the challenging Royal Troon course secured him the prestigious Claret Jug, further solidifying his place among golfing greats.
The 2024 British Open Championship was a celebration of golf’s rich heritage and a showcase of its future legends. Whether you followed as a dedicated enthusiast or a casual observer, this tournament offered unforgettable moments of excellence that embody the essence of golf.
On The Horizon
With the year’s last major tournament coming to a close, we can’t help but look forward to 2025. If you’re right there with us, it’s time to start planning for a golf experience of your own. CLICK HERE to learn more about our exclusive and customizable travel package for the 2025 Masters tournament and indulge in the ultimate golf getaway! We can also customize any travel package to the 2025 majors or the Ryder Cup in New York. Send an email to corporate@sportsandentertainmenttravel.com and we will be happy to quote out any golf experience you can think of!