February 18, 2019
Indianapolis, Indiana (Jan, 22 2019) — We are thrilled to announce that as of January 1, 2019, Sports & Entertainment Travel, LLC (SET) has been acquired by Orbridge, a premier tour operator and provider of educational group travel. Both companies have a guest-first philosophy and reside primarily in the alumni, athletic, and university marketplaces. We are very excited about this opportunity for two main reasons. First, the two companies offer vastly different, and complimentary travel products. Orbridge is a leader in the Alumni Travel space, while SET is known for our superior Sports Travel offerings. Second, Orbridge’s Operations and Guest Services departments bring proven, efficient processes and software, which SET will begin incorporating to provide an even better experience for our partners. We think it an opportune and propitious partnering that will benefit all.
This merger will be deliberate and unhurried. SET’s name will remain the same, and day-to-day business will continue as usual—the only thing that will change is that we will have new resources and capabilities to continue providing exciting and innovative sports travel programs and opportunities to the marketplace. Above all else, we will also continue to provide the ultimate guest experience.
When we created SET over four years ago, our goal was to create a company whose core focus and reputation would center around a high level of customer service for, and engagement in, our fan travel packages. We believe in living this promise through every interaction with our partners. Along the way, we have developed and operated customized fan travel programs for over 50+ university alumni association and athletic donor organizations in the collegiate marketplace.