Sports & Entertainment Travel, LLC Announces New Ownership

February 18, 2019

Indianapolis, Indiana (May 14, 2019) — We are thrilled to announce that as of January 1, 2019, Sports & Entertainment Travel, LLC (SET) has been acquired by Orbridge, a premier tour operator and provider of educational group travel. Both companies have a guest-first philosophy and reside primarily in the alumni, athletic, and university marketplaces. We are very excited about this opportunity for two main reasons.

First, the two companies offer vastly different, yet complimentary, travel products. Orbridge is a leader in the alumni travel space, while SET is known for our superior sports travel offerings in the collegiate space. Second, enhanced collaboration between the company’s extensive resources will result in increased development of existing and new international travel opportunities.

What does this mean for us?
Our entire staff is now a part of the Orbridge family! SET’s offices will remain in Champaign, IL, and Indianapolis, IN. From an organizational standpoint, Christy Bruce will continue as President, Kyle McDonald remains as Vice President of Development, and our sales and operations Departments remain unchanged.

Our story continues…
When we created SET four years ago, our goal was to create a company whose core focus and reputation would center around a high level of customer service for, and engagement in, our fan travel packages. We believe in living this promise through every interaction with our current partners and travelers. Along the way, we have developed and operated customized fan travel programs for over 50+ university alumni association and athletic donor organizations in the collegiate marketplace.

By joining forces with Orbridge—a company just as passionate about providing captivating travel programs as well as consummate guest experiences—we enter into the next exciting chapter in our story.

For more information about Orbridge, please visit