University Partners
College Focused
With a combined 95 years of ownership and management experience, SET specializes in customized fan travel programs for alumni associations and athletic departments. These programs span the entire landscape of major college football and basketball, including universities from all of the “Power Five” Conferences. (ACC, Big Ten, Big 12, Pac-12 and SEC).
SET provides college alumni associations, athletic fundraising departments and booster clubs comprehensive travel packages for regular season away game weekends and bowl games. See how we help market these travel packages with you by following the link below.
Below are the universities that SET has partnerships with. Click the logo to see all upcoming event packages!
365 Marketing and Promotion Campaign
Dedicated Travel Site
SET will design an exclusive fan travel website – linked to your organization’s site – that will feature programs selected at your discretion.
Creative Marketing
SET will develop high-quality, organization-branded collateral materials that professionally portray your organization’s image, including:
- Customized fan travel banner ads on designated University websites
- Full-color graphic HTML emails announcing specific travel programs
- Travel program-related inclusions for alumni and athletic newsletters
- School-branded communication application
- Two-way personalized communication with travelers
- Real-time travel updates and traveler feedback
Advertising & Promotion
SET will initiate a comprehensive advertising and promotion campaign designed to expand your fan travel audience through social, print and broadcast:
- Enhanced presence on social media (Facebook, Twitter, Instagram, Snapchat)
- Preparation of in-game public address announcemens, press releases, newspaper ads, and more
- Solicitation of radio/TV spots and sponsorships
- Initiation of barter/trade agreements with broadcast outlets
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